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Crusoe is trying to replicate what successful women''s innerwear brands worldwide like Victoria''s Secret have done by using retail as a way to build the ''wow'' factor around its brand. Customer insight revealed that inside every person there is a sense of adventure, and Crusoe translated this to its brand philosophy using ''adventure'' as a theme for its stores.
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Launched in May 2009, Crusoe brand of innerwear targeting customers in the age group of 16-35 years, is currently marketed in south India and recently launched in Ahmedabad and Maharashtra. The company expects to complete pan-India launch of the product by July 2011.
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This is the approach they worked on, while designing the Crusoe brand of innerwear for men. Made for men who are either living their adventure or who pine for adventure in their living, Who deep down want to dive deep down into the blue ocean or from the blue sky, Who dream of skimming the barrel wave on a surfboard or skiing ahead of an avalanche, Who want to feel the adrenalin rushing ...
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Black Swan Life''s 2014 campaign for Crusoe Men''s Innerwear layered lifestyle element illustrations over photographs of sleeping men. 22. Appeal to consumers'' emotions Lowe China created this Gold Lion Award winning campaign for Shanghai General Motors ...
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Jagannath Textiles is envisioning to make it''s innerwear brand, Crusoe, "a brand, one that consumers will recall and seek," said Director Abhishek R Tibrewal. To strengthen the brand''s presence, the company plans to have 100 exclusive Crusoe outlets across the country.
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Coimbatore-based textile manufacturer Jagannath Textile Company Ltd would invest Rs 50 crore in setting up 100 exclusive brand outlets (EBOs) for its men''s innerwear brand Crusoe, in next five years. The company would launch its first such outlet in Coimbatore, on Sunday, April 3, 2011.